SPLAT!

"Circus Atari" was one of the cartridges I had as a kid, only my sister and I called it "Splat." We were only like four and five when we played the Atari, and we never played "Circus Atari" to win points. Being the weird little kids that we were (and even then I can't begin to explain this), we liked to see the little character miss the see-saw thing, and hit the ground, hence why we called the game "Splat."

So this game label is in homage of that whole scenario up there. I found the screenshot via Google.